What is known as a "global village" that was predicted many years ago is actually becoming a reality. Not only local, but national businesses as well push products across borders and seek customers in diverse foreign markets.
To better compete, many organizations form multinational alliances, however, many expanding companies stumble when they are forced to confront obstacles never before encountered. Some of these obstacles involve national boundaries that mean less as businesses expand through mergers, alliances and acquisitions. Also, the misunderstanding and contrary views resulting from intercultural differences. At the pace the rate of multiculturalism is growing, not only in Canada but in countries like the U.S., you will most likely face such intercultural differences in your future jobs. Your employers, coworkers, or clients can very well be from other countries. Not only that, but you might also have to travel abroad for your employer, or even on your own. If you learn more about the importance of intercultural communications and about the powerful effect that culture has on behaviour, it will be very helpful in reducing friction and misunderstanding when you are dealing with people from other cultures.
In the near future, working with people from all around the world will be extremely common. We have to be able to adapt and to learn to cooperate with people's ideas and simply agree to disagree when something is a good idea, even when it is not of our liking. By increasing intercultural communications we are preparing ourselves to deal with all these different ideas, we are preparing ourselves for what will soon be a part of our everyday lives.
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